3 Steps for Making Clear Agreements
Making and Keeping Agreements How do we move forward in business? There are so many elements, but one indispensable element of forward-movement is making and keeping agreements. If you think about it, the only reason we ever make agreements is to move forward: “I will get it to you by Friday.” “I will be at […]
Enrollment is Everywhere
We use the tool of enrollment every day. Sometimes we use it successfully; sometimes not so much. Often others enroll us instead. We are always enrolling or being enrolled. Last night, I was watching my current favorite show – Friday Night Lights. Tammy Taylor (for the uninitiated, she is a guidance counselor who was then […]
Tell Me What’s Going On
Pamela Jones is an estate planning attorney. She took my Enrollment & Accountability class and shares here how she uses the skill we have been writing about to truly gain understanding of a client’s desires and needs, so she can enroll that person in the service that is right for her. Check out Pam’s website […]
Enrollment – Moving Forward Together
Another participant in my Enrollment & Accountability series, Ed Lewis, owner of MSE Plumbing, writes about enrolling his wife in the idea that things would work out after financial setbacks. This is a great illustration that we are enrolling people all the time. In this blog post, Ed describes a simple enrollment – one in […]
Reverse Enrollment
I have invited clients who have participated in my Accountability and Enrollment classes to share their examples of enrollment so you can gain a different perspective. Here is a guest blog from a former client of mine, Sharon Holbrook, who owns Cybertary Elk Grove, a Virtual Assistant business. (http://elkgrove.cybertary.com/) She is also my own Virtual […]
Enrollment, Part VI, Internalize – Do you Have What this Person Needs?
The Art of Enrollment, Part VI – Internalize Continuing our 2013 series on the Art of Enrollment, today we discuss step #5, Internalize. You will remember that “enrollment” is a way of supporting another person by offering a product, a service, or simply a solution; a way of communicating with another person that inspires them […]
Sell Without “Selling,” Part VI – Internalize

Let’s discuss step #5, Internalize. You will remember that “enrollment” is a way of supporting another person by offering a product, a service, or simply a solution; a way of communicating with another person that inspires them to move forward with something they want by using something you have. Enrollment is a way to interact with […]
Listen to “Problems”
I have a client who is the General Manager for a mid-sized corporation. Her direct reports are 15 division managers. We were talking about how best to run her manager meetings.  During the conversation, she noted that her managers seem to want to make her happy. As a result, in meetings, the conversations do not […]
Listening to Children can Help with Adults
One of my favorite examples of enrollment is with children. There are many different parenting styles. Some are based on pressure, threat or cajoling. Some on rewards. All are effective in different ways. I find the most effective though to be based on some type of enrollment – that is, talking to the child and […]
Receiving Feedback
In our current ongoing conversation about listening skills, I wanted to talk about feedback. We have been discussing listening in the context of enrollment. Our goal is to “enroll” others to join us in what we want – for them to be a new client, or continue as a satisfied client, to buy our […]