What is Transformative Coaching?

Transformative coaching is a type of coaching that focuses on deep, lasting change in a client’s beliefs, perspectives, and behaviors. Unlike other coaching approaches that might emphasize achieving specific goals or solving particular problems, transformative coaching aims to fundamentally shift how a person sees themselves and their world, leading to profound personal growth and development.

Transformative coach training applies all of these to the coach, so the coach can support this result in the client. All of the following aspects and results for clients are also true for coaches as they become transformative in their approach. As such, coach training is transformative for the coach. We cannot take people where we are not willing to go.

Here are some key aspects of transformative coaching:

1. Deep Self-Awareness: Transformative coaches helps clients gain a deeper understanding of themselves, their values, beliefs, and the underlying motivations driving their actions.

2. Shifting Perspectives: This coaching method encourages clients to reframe their perspectives and challenge limiting beliefs that may be holding them back. By altering how they view their experiences, clients can unlock new possibilities.

3. Holistic Approach: Transformative coaching considers the whole person, including their emotional, mental, physical, and spiritual dimensions. It aims to create balance and harmony across these areas.

4. Sustainable Change: The goal of transformative coaching is to create lasting change. It’s not just about achieving immediate goals but fostering a mindset and behavioral shift that supports long-term personal growth. It is about discovering and becoming more of who you truly are, so you know you are the person who can achieve the goals.

5. Empowerment: Clients are empowered to take responsibility for their own transformation. The coach acts as a facilitator, guiding clients to their own insights and solutions rather than providing direct advice.

6. Focus on Being, Not Just Doing: While action and goal-setting are still important, transformative coaching places a significant emphasis on the client’s way of being. This includes their attitudes, energy, and presence.

7. Mindset Transformation: A key element is helping clients develop a growth mindset, where they see challenges as opportunities for learning and development rather than obstacles.

8. Accessing Authenticity: Transformative coaching helps clients align their actions and decisions with their true self, leading to a more authentic and fulfilling life.

9. Emotional Intelligence: Clients learn to better understand and manage their emotions, leading to improved relationships and communication skills.

10. Integration: The changes facilitated through transformative coaching are integrated into the client’s daily life, ensuring that new insights and behaviors become a natural part of their routine.

Transformative coaching is often used by individuals seeking personal change and personal or business results, leaders wanting to create significant impact, and those looking to overcome challenges. It’s a powerful approach for anyone ready to make meaningful, long-lasting changes in their life.

Becoming a Transformative Coach is itself transformative. The coach becomes that when they facilitate.

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About the Author

Picture of Cami McLaren

Cami McLaren

is the owner of McLaren Coaching. She has been coaching professionals and leaders since early 2008. She runs Transformative Coaching Essentials, a coach training program that produces first rate Professional Coaches and "Coach-Style Leaders." She coaches individually and works with organizations to improve communication, time management, productivity and ultimately bring greater results.

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